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Sellers
Why Sell With Resident
Because your home deserves more than a sign in the yard—it deserves a story, a strategy, and a team that knows how to deliver.
At Resident, we don’t just list homes—we position them. Every detail is curated with intention, from staging to storytelling to strategic pricing. Our approach blends design, data, and discretion to connect your home with the right buyers at the right moment—for the highest value.
Strategic Positioning & Preparation We approach every listing with the eye of a creative director and the mindset of a strategist. From editorial-quality staging and architectural photography to cinematic video and compelling narrative, we prepare your property to make a lasting impression—online, in print, and in person.
Global Reach, Local Insight Rooted in Los Angeles and connected globally, we tap into a far-reaching network of high-net-worth buyers, agents, and media partners. Through our strategic affiliations, your listing reaches premier platforms across North America, Asia, and Europe—without losing the precision of local expertise.
Tailored Marketing Plans, Never Templates No two homes are alike—and neither are our campaigns. Whether your property is sleek and modern or rich with history, we craft a fully customized strategy that honors its architecture, location, and story to create meaningful connection and powerful conversion.
A High-Touch, Boutique Experience When you list with Resident, you're not handed off to a coordinator. You’re partnered with a senior agent and supported by a full-service in-house team that handles every showing, negotiation, and detail with professionalism, polish, and care.
You're not one of many—you’re our priority.
Our Proven Process
A thoughtful, data-driven approach to maximize value, minimize stress, and deliver exceptional outcomes.
Here’s what you can expect:
1. Property Assessment & Strategy Session We begin with a collaborative walkthrough and in-depth market analysis—reviewing current comps, buyer behavior, and local trends to align pricing and positioning with your goals.
2. Preparation, Styling & Staging We oversee all pre-market readiness—from minor updates and landscaping to full-service staging. The goal: elevate without overcapitalizing.
3. Production & Asset Creation We create a full suite of branded, best-in-class marketing assets, including:
- Architectural photography
- Cinematic video & drone footage
- Lifestyle imagery
- 3D tours & interactive floorplans
- Custom brochures & signage
4. Launch to Market Your home is launched across all major MLS systems, global listing portals, and Resident’s proprietary channels—simultaneously activating our network of agents, buyers, and media contacts.
5. Production & Asset Creation We execute a curated campaign across:
- Digital ads & retargeting
- Targeted email & database marketing
- Organic & paid social
- Local press and media outreach
- Private previews & agent events
6. Showings & Offer Strategy Every showing is professionally coordinated and thoughtfully presented. We gather feedback, make adjustments in real time, and negotiate offers with confidence, precision, and deep market expertise.
7. Escrow Management & Closing From disclosures to inspections, timelines to contingency removals, our team handles every step—ensuring a seamless close.
8. Post-Sale Support Closing isn’t the end. Whether you're buying, relocating, or investing—we’re here for your next move and every move after that. Consider us your long-term real estate partner.
Looking to Sell?
Resident Group puts the client experience first—something we’ve been building and refining for years.
Every client benefits from a highly skilled team working in sync to deliver seamless service and exceptional results. Our model is intentionally designed: the Resident Agent is just one layer within a thoughtfully constructed framework designed to deliver meaningful results.
